VisitScotland Information Partner programme
Increasingly our visitors tell us how much they
rely on, and trust, the information they receive from local people
they interact with whilst on holiday here. On top of this, we
recognise the wonderful service and information that many
businesses offer their visitors and guests, promoting their local
With this in mind we could like your help to
reach more people with more quality information and advice by
developing Scotland's tourism community. A community visible on the
ground to every visitor through our accredited iKnow VisitScotland
Information Partner programme and an online Scotland Community that
will harness a new digital platform to provide real-time
assistance, advice and information to more visitors online.
Why is this important? Advocacy is the most
powerful form of marketing and by harnessing your 'ScotSpirit' and
passion for going the extra mile to ensure Scotland information is
readily available on the ground and online we will continue to grow
the value of tourism to Scotland and continue Scotland's reputation
for delivering a quality product and service.
This initiative sees a new phase in our marketing
approach where we no longer market Scotland for Scotland but
with Scotland helping us to achieve our ultimate goal of a must
visit, must return destination.
The VisitScotland Information Partner (VIP)
programme has been developed to recognise and support the great
effort that businesses across all sectors undertake to bring the
Spirit of Scotland to life and help our visitors make informed
choices to ensure they get the most from their visit.
The VIP programme is open to all Quality
Assured businesses, community groups and social enterprises. It
also allows businesses to get recognised for their efforts in
providing information to visitors and is completely free for them
Find out more
about becoming part of the iKnow Scotland community.