Information provision on the road

 

We are mobilising our own workforce to deliver information across Scotland through face to face and digital channels, including out online community platform, a fleet of Coo Vans, pop up units and shared stands at major events.

 

As part of VisitScotland’s strategy to provide information and inspiration to visitors out with an iCentre (Information Centre) environment we continue to take our mobile information team to a number of high-profile events and locations throughout the year across Scotland.

 

By taking our passionate staff on the road we can extend the 'personal touch' to visitors and deliver information where they want it, rather than expect them to come to us. This activity allows us to pass on information about things to see and do and encourage everyone to get out and do more not only in the immediate local area, but throughout Scotland.
 
This year's programme built on the success of 2016, with the season kicking off at the Caravan, Motorhome and Holiday Home Show in February and 27 events later, after a number of additional appearances at fixed and partner sites throughout the year, finishing with The 50+ Show in November.
 
To complement VisitScotland’s presence at fixed events, we continue to deliver outreach activity on a day to day basis with our herd of Highland Coo Vans.

 

Our fleet of four ‘coos’ and their 'Coo-visors' drive across the country engaging with locals, visitors and industry. The Coo Vans have attended around 75% of all the events where we have a presence in 2017.
 
As well as providing information and inspiration, outreach activity allows us to promote our website and the rich content available to visitors pre, during and post their stay. Industry partners also have the opportunity to join us at some events and provide experiential activities (e.g. food sampling) to further engage visitors and enhance our presence.

 

In 2016 our outreach programme reached a combined footfall of 1 million visitors, handed out 10,000 pieces of print and our Coo Vans were out on the road for 200 days visiting events, venues and tourism hotspots.

 

Outreach coo-van and coo-visors

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