Scotland online provides a global platform reaching an audience of 20 million users, giving visitors the information they want on all areas of Scotland, when they want it.


Re-launched in February 2016, the website has a new look and feel, with greater use of inspiring imagery, video and user generated content to showcase the true Spirit of Scotland.


The new site has been designed to inspire visitors, help them plan their trip and find information on the move when they are in Scotland. The website is fully responsive making it easy for visitors to use on any device and is available in five European languages - French, German, Dutch, Spanish and Italian.


The site provides a platform for every business to take their message across the world with newly enhanced business listings, making it easier for visitors to find and book with them. In 2015, the site generated over 2 million referrals to Scottish tourism businesses and our priority is to work with businesses to grow this.


A web listing is free and we ask you to keep this up to date with great content to ensure visitors get the best information; businesses with well populated listings benefit from more referrals. For more information on how to maximise your listing on use our handy guide or contact your Industry Relationship Manager. homepage


Two new interactive features launched in June 2016 further enhancing the visitor experience. These new features are still in beta/test mode and we welcome feedback to help us continue to refine these.


Scotland Online Community – this is the place where anyone with a passion for Scotland including people living and visiting Scotland can share their travel experiences. A rich information hub where visitors can ask and have their travel questions answered and anyone can share their experiences of Scotland with others. This platform can be reached easily from the homepage of and also includes a live web chat feature.


Trip Planner - a practical trip planning tool helping visitors to plan their break by creating, saving and sharing their own travel itineraries. Visitors can select all types of content from across and add this to their basket. They can then view their selections in list or map view and make use of the travel information to help them plan their journey. Travel information provides distance information between all locations and options for travel by car, public transport including rail, bus and air.

Online Community screenshot


Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information