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In February 2016 we launched our its first ever global
campaign for Scotland, with one message
running through all our activity together with jaw-dropping
imagery, landscapes and moods.
The Spirit of Scotland campaign saw people across the
world being asked to share their experience through #ScotSpirit,
and in doing so they became part of a special movement.
Working with you and our partners in new ways has been a
priority for VisitScotland and we created an eBook to tells you a
little bit more about what we had planned and how we can continue
to plan together.
Take a look at the useful links and tips to help you continue to
engage with the #ScotSpirit social media campaign and help with
your own business marketing activity.
It’s a toolkit to harness all our efforts and boost business to
Scotland in a new era of collaboration.
[See all events]