Dundee & Angus Tourism Conference 2017
We have an exciting line-up of industry speakers covering
various tourism projects and activities, each with a common factor
of working together and connecting with the visitor.
Hear from North Coast 500, a successful tourism project which
brings together 500 miles of stunning coastal scenery benefitting
the whole of the North Highlands.
With a strong visitor proposition and working with neighbouring
areas, hear plans about how Dundee & Angus plan to collaborate
and drive visitors to the east of Scotland as a destination.
VisitScotland Chief Executive – Malcolm Roughead – will talk
about the tourism industry embracing new technology, innovation and
new ways of working to compete in a competitive global market,
looking at the customer journey in this ever changing digital
Digital plays a huge part within the visitor journey, so the
afternoon hosts various digital topics and sessions to help
businesses maximise opportunities.
Tourism is more than a holiday experience; it creates jobs and
sustains communities in every corner of Scotland all year round and
is at the heart of the Scottish economy.