Outdoor Activities


Enjoying Scotland's wide range of outdoor activities is an important part of our visitors' experience, whether as part of a trip or as the sole purpose for a holiday or break in Scotland. A range of resources are available for a number of specific activities. The key resources are signposted below. 

 

Walking

A sector review of Scotland's walking market was conducted by VisitScotland in 2017 to form an accurate picture of the consumer profile of those who undertake this activity whilst on a trip in Scotland.

 

PDF document Walking Topic Paper 2017 3.37mb (published June 2017)

 

Cycling Tourism

The following is a review of domestic cycling tourism in Scotland. The review uses information from the national monitors, The Great Britain Tourism Survey (GBTS), Great Britain Day Visits Survey (GBDVS) and VisitScotland data.

 

PDF document Cycling Tourism in Scotland - size 4.4mb (published 2017)

 

Activities Research (External Organisations)

 

Country Sports Business Toolkit
A toolkit looking at what country sports are and the opportunities for the market is available via the Country Sports Business Tourism Group website.


The Value of Cycle Tourism Report from Transform Scotland

A report into the value of cycle tourism was published in June 2013 by Transform Scotland, the national sustainable transport alliance.

 

Activities Undertaken by International Holiday Visitors

Our partners, VisitBritain, have carried out analysis of International Passenger Survey data on the activities undertaken by international visitors to the UK.

 

The report published in 2013, includes a section on outdoors and sport activities undertaken in Scotland.


PDF document VisitBritain - Profile and Activities of International Visitors (published 2013)

 

Scottish Snowsports Strategic Review

A Scottish Snowsports Sector Review was commissioned by development agencies Highlands and Islands Enterprise and Scottish Enterprise in 2011. A copy of the report is available online at http://www.hie.co.uk/.

 

Webinars
Highlands and Islands Enterprise (HIE) have a series of tourism webinars available on their website including outdoor activities.

 

Additional Resources 

Tourism Intelligence Scotland (in association with Highlands & Island Enterprise, Scottish Enterprise & VisitScotland) published a number of intelligence guides on activities. The guides provide an overview, case studies and tips for businesses.

 

PDF document Adventure Travel in Scotland - Tourism Intelligence Scotland (published 2010)

PDF document Mountain Biking Tourism in Scotland - Tourism Intelligence Scotland (published 2011)

PDF document Sailing Tourism in Scotland - Tourism Intelligence Scotland (published 2011)

PDF document Walking Tourism - Tourism Intelligence Scotland (published 2006)

 

Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information