The latest tourism performance statistics are available within
For past copies of the publications below, please visit the
Archive Reports section.
Commentary from VisitScotland's Insights Team provides a round
up of the latest monthly statistics available on Scotland's
Tourism in Scotland 2015 Fact Sheet
VisitScotland's latest fact sheet provides a summary of all
tourism statistics for Scotland in 2015 and includes information on
the volume and value of overnight tourism and day trips. Visit the
Archive Reports for past
Tourism in Scotland's Regions 2015 Fact Sheet
VisitScotland's latest regional fact sheet provides a
summary of tourism statistics by region of Scotland. Visit the
Archive Reports for past
Advisory note on availability of local statistics
Visitor statistics are largely obtained from surveys. These
surveys are compiled from interviews with visitors either
at home or on holiday in Scotland and are extremely costly to
We endeavour to provide relevant and useful data. The number of
survey respondents involved generally provide good insight at
national level. However sample size can be too small to provide
accurate, representative figures for smaller regions or specific
We recommend using the regional fact sheet in conjunction
with other sources or indicators, to build up a realistic picture
of tourism in a local area. Other sources of local information
might include your local authority, local tourism group or fellow
tourism businesses in your area.
National Surveys Annual Reports
The above VisitScotland fact sheets summarise key data
from a number of wider sources, including the Great Britain Tourism
Survey, The International Passenger Survey and the Great Britain
Day Visits Survey. Further detail is available within the
following latest annual reports. Visit the Archive Reports for past copies.
The Great Britain Tourism Survey (GBTS) 2015
The 2015 annual report provides analysis across all of Great
Britain, including statistics for Scotland.
The Great Britain Day Visits Survey (GBDVS) 2015
The latest 2015 annual report provides
analysis across all of the UK for Tourism Day Visits by GB
residents, including statistics for Scotland.
In 2015, GB residents took a total of
1,525 million tourism day visits. 8% (124 million) were
taken to Scottish destinations. Around £54 billion was
spent during these trip in GB by GB residents, £3.9 billion was in
Additional data is available throughout the Research section of
- To read data from the Scottish Accommodation Occupancy
Survey, including regional occupancy please visit the
- Regional fact sheets reporting findings from the
Scotland Visitor Survey are available. The Scotland Visitor
Survey reports on visitor experiences during the summer months only
and does not measure numbers of visitors or amount of
- A sector review of Scotland's National Parks is available
Tourism Sectors - Nature Based Tourism section of this website.
The review is based on 2011 and 2012 data.
- More detailed information about the
profile of visitors from individual overseas markets to
Scotland is available within the Visitor Research-International Markets
- To read more about the main surveys listed above and the
methodology please visit the About the Surveys section.
- To access past copies of any fact sheets or
reports listed above please visit the Archive Reports section.