In this section you will find information about visitors surveys in
Scotland. More specific research for UK and international visitors can be found in their
respective pages. Volume and value statistics for all markets can
be found in the Tourism Statistics
Scotland Visitor Survey 2015
VisitScotland undertake Scotland-wide visitor surveys in order
to understand the visitor experience. The latest Scotland Visitor
Survey was undertaken for VisitScotland by Jump
Research during the summer of 2015. The survey captured
the views of leisure holidaymakers in Scotland, including views on
various aspects of their experience in Scotland. The
survey will also go ahead during the summer of 2016.
Islands Visitor Survey
The Islands Visitor Survey 2012-2013
was undertaken by Scotinform Limited and Reference Economics on
behalf of a number of organisations for the islands of Orkney, the
Outer Hebrides and Shetland. Fieldwork was conducted for the year
from October 2012 to September 2013.
The survey captured the views of leisure, business and visiting
friends and family (VFR) visitors.
Islands fact sheets are available to download, as well as notes
on the interpretation of the data.
Visitor Survey Toolkit
Visitor Survey toolkit is also available to provide guidance on
how to carry out your own visitor survey.
The visitor survey toolkit provides:
- Standardised questions and guidelines for commissioning a
- Core questions that were included in the Scotland visitor