Scotland Visitor Survey

 

The latest Scotland Visitor Survey was undertaken for VisitScotland by Jump Research during the summer of 2015 and 2016. The survey provides a wealth of information on overnight summer leisure visitors to Scotland. The data can also be used for benchmark figures for local organisations to use for more localised surveys.

 

The Scotland Visitor Survey does not gather information on the volume and value of visitors to Scotland or its regions. Volume and value statistics can be found in the Tourism Statistics sections.

 

Scotland Visitor Survey 2015 & 2016

 

Available to download below is an overview and a more detailed presentation highlighting the results from the 2015 & 2016 survey.

 

PDF document Scotland Visitor Survey 2015 & 2016 - Overview (size 3.99MB) published April 2017

 

PDF document Scotland Visitor Survey 2015 & 2016 - Long Version (size 6.20MB) published April 2017

 

PDF document Notes on the Interpretation of the Scotland Visitor Survey 2015 and 2016 (size 0.2MB) published April 2017

 

 

Regional Fact Sheets
PDF document Scotland Visitor Survey 2015 & 2016 - Aberdeen & Aberdeenshire Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Argyll & the Isles Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Ayrshire & The Isle of Arran Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Cairngorms National Park Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Dumfries & Galloway Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Dundee & Angus Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Edinburgh City Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Fife Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Glasgow City Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Greater Glasgow & The Clyde Valley Summary
PDF document Scotland Visitor Survey 2015 & 2016 - The Highlands of Scotland Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Loch Lomond & The Trossachs National Park Summary
PDF document Scotland Visitor Survey 2015 & 2016 - The Lothians Summary

PDF document Scotland Visitor Survey 2015 & 2016 - Perthshire Summary

PDF document Scotland Visitor Survey 2015 & 2016 - Scottish Borders Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Stirling, Falkirk & Forth Valley Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Outer Hebrides Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Orkney Summary
PDF document Scotland Visitor Survey 2015 & 2016 - Shetland Summary

 

Visitor Survey Toolkit

 

A Visitor Survey Toolkit is also available to provide guidance on how to carry out your own visitor survey.

 

Additional Resources

Further information on tourism volume and value statistics are available within the Tourism Statistics sections of this web site.

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