Scotland: The Perfect Stage is Scotland’s national events strategy which outlines our mission and vision for attracting and hosting events up to 2025.

The aim of the strategy is to engage, guide and support those involved in all aspects of planning, securing, supporting and delivering events within Scotland’s diverse portfolio, from events of international significance to those which help to support local communities in the country’s most remote locations.

It was produced following an extensive consultation involving the Scottish Government, VisitScotland, the Scottish Tourism Alliance and over 100 active participants from the public, private and third sectors.

VisitScotland plays a key role in the implementation of the national events strategy through it's Events Directorate by generating, bidding for, attracting and sustaining sporting and cultural events, which drive tourism and create international profile for Scotland.


We also work hard to drive business events such as corporate meetings, incentive groups, conventions and exhibitions into Scotland from around the world.

Importantly, we work to develop capacity, knowledge and partnerships to strengthen the Scottish events industry.


Find out about the structure of our Events Directorate

National events strategy

View the full national events strategy for Scotland

Business Events

Find out how we promote Scotland as a destination for business events like conferences

Event funding

Find out about funding through EventScotland, part of our Events Directorate
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