Information provision on the road
As part of VisitScotland’s strategy to provide information and
inspiration to visitors out with an iCentre (previously known
as VisitScotland Information Centre) environment we will once
again be taking our mobile information team to a number of
high-profile events and locations in 2017.
By taking our passionate staff on the road we can extend the
'personal touch' to visitors and deliver information where they
want it, rather than expect them to come to us. This activity
offers VisitScotland the chance to showcase the Spirit of Scotland
and pass on information about things to see and do, to encourage
everyone to get out and do more not only in the immediate local
area, but throughout Scotland.
This year's programme continues to build on
the success of 2016, with the season kicking off at the Caravan,
Motorhome and Holiday Home Show in February and 25 events later,
after a number of additional appearances at fixed and partner sites
throughout the year, finishing with The 50+ Show in November.
Some other 2017 events where you can see our
knowledgeable and enthusiastic staff in action include the UCI
Mountain Bike World Cup, Crail Food Festival, Royal Highland Show,
Scottish Traditional Boat Festival, Glasgow Mela, and Galloway
Country Fair, whilst in golf, at the Aberdeen Asset Management
Scottish Open and Ricoh Women’s British Open.
To complement VisitScotland’s presence at fixed events, we will
also continue to deliver outreach activity on a day to day basis
with our herd of Highland Coovans.
Our fleet of four ‘coos’ and their
'Coo-visors' will be driving across the country to key locations,
partner sites and tourism hotspots throughout Scotland, engaging
with locals, visitors and industry. The Coovans will attend around
75% of all the events where we have a presence in 2017.
As well as providing information and inspiration, outreach activity
allows us to promote our website and the rich content available to
visitors pre, during and post their stay. Industry partners also
have the opportunity to join us at some events and provide
experiential activities (e.g. food sampling) to further engage
visitors and enhance our presence.