Information provision on the road

 

As part of VisitScotland’s strategy to provide information and inspiration to visitors out with an iCentre (previously known as VisitScotland Information Centre) environment we will once again be taking our mobile information team to a number of high-profile events and locations in 2017.

By taking our passionate staff on the road we can extend the 'personal touch' to visitors and deliver information where they want it, rather than expect them to come to us. This activity offers VisitScotland the chance to showcase the Spirit of Scotland and pass on information about things to see and do, to encourage everyone to get out and do more not only in the immediate local area, but throughout Scotland.

 

This year's programme continues to build on the success of 2016, with the season kicking off at the Caravan, Motorhome and Holiday Home Show in February and 25 events later, after a number of additional appearances at fixed and partner sites throughout the year, finishing with The 50+ Show in November.

 

Some other 2017 events where you can see our knowledgeable and enthusiastic staff in action include the UCI Mountain Bike World Cup, Crail Food Festival, Royal Highland Show, Scottish Traditional Boat Festival, Glasgow Mela, and Galloway Country Fair, whilst in golf, at the Aberdeen Asset Management Scottish Open and Ricoh Women’s British Open.

 


 

To complement VisitScotland’s presence at fixed events, we will also continue to deliver outreach activity on a day to day basis with our herd of Highland Coovans.

 

Outreach coo-van and coo-visors

Our fleet of four ‘coos’ and their 'Coo-visors' will be driving across the country to key locations, partner sites and tourism hotspots throughout Scotland, engaging with locals, visitors and industry. The Coovans will attend around 75% of all the events where we have a presence in 2017.
 
As well as providing information and inspiration, outreach activity allows us to promote our website and the rich content available to visitors pre, during and post their stay. Industry partners also have the opportunity to join us at some events and provide experiential activities (e.g. food sampling) to further engage visitors and enhance our presence.

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